PERSONAL BRANDING MASTERCLASS
Communicating Your Personal Brand Powerfully
Have you been given feedback from a supervisor that you need to raise your profile?
Do you need to present yourself and your experience in a more powerful and consistent way, including online?
Are you up for a promotion or did you get passed over?
Received a promotion and need to perform at a higher level?
Do you need to shine at your annual review?
Do you need to be better prepared to articulate the value you bring to clients, colleagues and or investors at an upcoming high-stakes communication opportunity?
If the answer is YES to any of these questions, you need to attend the Leadership Forum Personal Branding Retreat.
Objectives of the
personal branding retreat
To help leaders improve their performance, we have created an intensive three-day experience that will allow you to achieve the following objectives:
Understand and describe your personal brand and supporting evidence
Create the perfect elevator pitch, bio, Linkedin profile and resume (you will leave with new versions of each)
Create an effective networking strategy and develop the skills you need to implement it
Ace any interview, roadshow, town hall or other question-and-answer format opportunity
Learn life-changing speaking skills - present powerfully in front of groups or one-on-one.
Meet your trainers...
JANA LYNNE SANCHEZ
Jana Lynne Sanchez is a seasoned communications consultant with Leadership Forum LLC, and a trusted advisor to senior executives, high-profile authors and organizations across Europe and the US.
She helps individuals and companies define and amplify their brands. She is valued for her ability to coach leaders and companies to communicate persuasively and to control their own narrative in all their communications, written and spoken.
Jana is noted for being able to help others see and harness their own strengths and to bring that into their story to their benefit. She is able to synthesize complex and or nuanced information into compelling prose.
Jana has a demonstrated ability to envision, launch and grow new projects, business and concepts across geographies and sectors and works with individuals and organizations focused on making the world a better place.
Jana honed her messaging skills first as a journalist, working for Reuters and others and then later in public relations. She was the co-founder of a corporate and financial PR agency with offices in London, Amsterdam and New York and a former candidate for US Congress. She commits much of her free time to progressive political causes, educational activities and community service.
With a background in journalism and corporate communications, Neil’s career has taken him across Europe, the Middle East and Asia. He now helps companies and teams communicate clearly and define their narrative.
After studying languages at Oxford University,Neil was a foreign correspondent, broadcasting from Cairo for the BBC and covering corporates in Amsterdam for the WSJ.
After more than a decade in journalism, he joined ABN AMRO, handling M&A, restructurings and financial communication. After ABN’s nationalization, Neil headed communications, working with the board to communicate the bank’s future shape.
He later joined RBS, which also had a government bailout, running press relations and set up communications for the division created to sell non-core assets.
Neil later ran communications for Sandoz and worked on the rebranding and transformation of VEON. More recently, Neil was VP Communications for Signify, formerly Philips Lighting, where he led communications, also for its renaming.
Neil speaks Dutch, French and German and a smattering of Italian.
JULIA MONTGOMERY BROWN
Julia is an experienced communications coach as well as an actress and filmmaker who has worked across film, TV, theatre, commercials and voiceovers. She has filmed more than 100 commercials, as well as television series, soap operas, film and an equal amount of voiceovers. Julia understands the anxiety associated with performing in high-pressure situations and translating that anxiety into grace and ease.
Julia started her career in finance working with Bankers Trust and then Soloman Brothers in both the research division and institutional sales. She is well versed in the pressures associated with conveying our optimal brand and truly owning our own power in a public forum. She uniquely combines her finance background with her skills from acting to create a full package of presentation delivery for the corporate world.
She has worked as a communications coach for the last decade, helping senior executives develop a stronger communication style that will have a positive impact on their business results. Her work has often focussed on top-tier financial and professional services firms to help them improve their presence for media interviews, important public speeches, pitches, town halls and one-on-one meetings.
INDIVIDUAL COACHING & GROUP WORKSHOPS
This is an intensive three-day experience that includes individual coaching and trainer-led workshops. We will provide one-on-one coaching to help you craft your key messages as you build out your elevator pitch, LinkedIn profile, resume and networking strategy.
We are planning two training dates in Spring 2023:
12 -14 May 2023
26 – 28 May 2023
You will be expected to be on-site by Friday at 11 am through Sunday 5 pm.
The cost of the training is $3,500 per person.
This price includes all individual and group tuition, study materials, accommodation for Friday and Saturday nights, breakfasts, lunches, pre-dinner aperitif reception, dinners and refreshments throughout the training.
Flights and airport transfer costs are not included.
define your brand
Define your brand - who you are, what you value and the impact you have.
Clarify your brand narrative working one-on-one with a senior communications coach
BUILDING YOUR STORY & NETWORK
Sharpen your brand and business storytelling by understanding what makes your experience compelling.
Draft and revise your elevator pitch, resume and LinkedIn Profile with the help of the trainers.
Create your networking strategy.
Learn how to ace any interview.
Guided meditation on a mountain top.
Learn the secrets to presenting your brand or any content powerfully to compel your audience to action.
Get hands on experience with expert feedback so you will always feel confident and in control when presenting.
You will be directed on camera with playback, analysis, and feedback.